Website Strategy: Timeline and Deadline

Whenever we take on a project for a customer whom will be our friend after, one of the basic things teams and clients don’t pay attention to is the timeline. Half the time teams pitching for a project concentrate too much on the quotation and ideas that can be offered but not the timeline. This is a basic but important factor involve in taking on projects especially if it’s part of marketing campaign.

It’s important to be able to get a rough deadline from the client. At least that way, you can prepare a better proposal inclusive with all the ideas that you have. It’ll also help you eliminate second priority ideas you have for the customer’s website.

The timeline is a basic tool that many overlook because half the time it’s hard to be punctual and many have made the mistake of dragging it too long as well. So let’s strategize better here.

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Forrester Research – Don't Rationalize Bad Design

Many sites fail basic tests of Web usefulness and usability. One reason is that
designers and stakeholders use false assumptions to rationalize poor decisions.

This causes problems like: barely legible text that annoys customers, forced
registration that cuts into sales, inappropriate ad formats that hurt brand, and
rejection of great ideas that result in missed opportunities.

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Website Strategy: Build or Rebuild the Site Architecture

One of the things I’ve tried accomodating my clients with is the analysis of their existing or proposed site architecture. The site architecture is better known as the sitemap of your website. In Google its define as; the structure of the website.

Like a skyscraper or an office building with as many offices like KLCC, there are several levels or offices to visit in order to process a certain task. It becomes a headache if you needed to pass through so many office doors to find the right person sitting in the office you need to request a proposal for them.

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Website Strategy: Best Navigation Menu Positions

Ever since I had the opportunity of using the Internet around 1994, I’ve seen almost all possible website navigation menus to this day. The navigation menus were placed top left below the corporate logos, they were placed horizontally below the banner, the top right corner replacing the empty banner space, on the right side to allow focus on content, and now even experimenting by placing it just above the fold.

Without a doubt website navigation menus have come a long way since then and with Flash, it makes navigation menus more experimental than ever. But as experimental or cool as it can be, it still should be practical to the website target market.

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