Why You Need a Creative Brief?

A creative brief is really a document about the design requirements of a project. Sometimes the creative brief might be contained in a project brief which would cover the planning, timeline, development and design details of a project. This brief is to help guide you in producing the requests of a client.

Being a website designer, the creative brief is one of the important properties you should build with your client. Sometimes the creative brief is gathered through the discussion when you ask clients what’s the look and feel they’re going for or what colours they would want to use in ther website.

If you don’t have a creative brief, bad things happen in a project.

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Using Flash as an Underlayer

Have you ever imagined pushing the limits of merger between static content and the Flash platform together to enhance the value of website usability even more?

Well, this article written by Kevin Hale titled; Using Flash as an Animation Underlayer, from Particle Tree shows a promising future. If you’ve not seen it, you don’t know what you’re missing in the development of web industry today.

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Designing Newsletters

As much as some might come to believe that newsletters will be extinct in the future, I’ve a feeling it won’t because it’s been proven so far to be one of the best e-marketing tools around. Of course, this isn’t comparing to marketing stategies like playing a game and the highest score wins.

Newsletter trends today are not the same anymore. If you don’t believe me, then take a gander of this upcoming screenshot and tell me what is wrong with it?

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Choosing an Online Campaign

First, I’d like to say that I’m no marketing expert. However, I’m enough an Internet addict to realize a working campaign when I experience one. A successful online campaign will have visitors spreading their own news before their friends might’ve seen the advertisement in the papers.

In other words, if you have a campaign that will generate a word-of-mouth plague then you know the campaign has won many hearts of the targeted market. So let’s see what online campaign works for some of my friends.

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Client Gave Me a Bonus

A little early for Chinese New Year but a great happy client will appreciate the value you have to offer them. A client of mine that I’ll showcase when the project has gone live has just given me a bonus. In his words, just a small red packet (ang pau/ang pow) for me when I submit the last bill.

I’ll leave the guessing of amount to you as I feel it might not be appropriate to scream it out. But the genenorisity shown to me is really new since I started doing this business on a freelance basis.

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